HTML code validation is a concept that few business owners know about or consider when evaluating competitive web design quotes. Put simply, two websites that look identical to the casual viewer can differ dramatically behind the scenes. While the HTML code on one may be sloppy, outdated, and slow, the other may be well-organized, modern, and quick-loading. Be sure to know which you will be getting, because the major search engines reward those sites that contain clean, valid programming.
Third-rate and discount web designers are satisfied once their sites look acceptable in the latest versions of Internet Explorer and Firefox. Savvy designers and business owners know that a large percentage of potential customers use alternative web browsers or older versions of IE and Firefox.
It is irresponsible to ignore these users and allow them to see a jumbled or broken site. E-Captivate spends hours testing each new website to make sure that it renders and functions properly on dozens of browser and version combinations.
We are strong proponents of open-source technology and believe that it is the way of the future. We don't ask our customers to pay needlessly for proprietary platforms when equally capable solutions are available at no cost. Accordingly, when developing a new website, we strongly prefer open-source products such as Linux, Apache, MySQL, PHP, JavaScript, and Zen Cart.
What's the point of creating a dynamic, effective website if no one can find you? All our websites are created with the major search engines in mind. Choosing keywords carefully, providing valid HTML code, using CSS-based layouts, complying with Section 508 accessibility standards, including a site map, and inserting meta tags are just some of the steps we take to maximize the page rankings of our customers' sites.
"We needed a website that could convey information quickly yet also be visually appealing. E-Captivate nailed both of those goals for us. You just can't be a business like ours in a college town without a professional web presence."
- G. Haas, Owner, The Hydrant Cafe